The cost of entry into many online marketing opportunities is incredibly low – which makes it easy to overextend yourself. Nowhere is this more true than with social media. There are so many different platforms, many of which are being “sold” to you as being essential to your business’ success. But before you sign on, you’ll want to ask yourself these 5 questions.

If you’re a small business owner struggling to get traction with your Facebook / social media campaigns, there is one thing you should know – social media should never be your “primary” connection point with your customers.

I regularly receive solicitations from companies via email to purchase “likes”. It’s likely you have too. The argument they make to do so “sounds” reasonable enough, so you might be tempted to do so. Don’t be. It’s a trap.