Want to get more from under-performing print, radio and TV advertising campaigns? There’s an easy way to do that… pair them with a text message call to action, which allows your audience to respond immediately!
It’s much easier to be first, then to try to wrestle back some of your market share from those early adopters – the competitors who immediately “get it” and implement a text message marketing strategy immediately.
It used to be that FaceBook posts by businesses and brand pages were seen by 16% of their fans on average. Prior to the algorithm change, if you had 1,000 fans and you made a post on your business page, 160 people would be exposed to it. Now, it’s 25 to 30.
Back in 1984, Wendy’s launched the first of its hugely popular “where’s the beef?” commercials. It wasn’t long before the line, “where’s the beef?”, was used in reference to anything that was sub-standard or not up to par. Today, “where’s the beef?” could well be applied to traditional advertising.