Want to get more from under-performing print, radio and TV advertising campaigns? There’s an easy way to do that… pair them with a text message call to action, which allows your audience to respond immediately!
Back in 1984, Wendy’s launched the first of its hugely popular “where’s the beef?” commercials. It wasn’t long before the line, “where’s the beef?”, was used in reference to anything that was sub-standard or not up to par. Today, “where’s the beef?” could well be applied to traditional advertising.