There are six main reasons why mass MMS (images) SMS / texting services are a great way to connect with your audience, whomever they may be....
1. Your audience is most engaged on their mobile devices.
The relationships people have with their cell phones and mobile devices really is astounding. Crazy, even. You may have seen some of the statistics already, but if not, check these out...
- The average person checks her phone 110 times per day!
- The average person has their cell phone within arms' reach 14 hours out of every day. For teenagers, that number jumps to almost 24 hours per day!
- 44% of people take their phones to bed with them so they don't miss an update.
- 67% of people check their phones regardless of them ringing.
Clearly, if you want to bypass the clutter and noise of traditional marketing and communications mediums and deliver your message quite literally into your customers' hands where it won't be missed, this is the way to do it.
2. Amost Everyone Has a Cell Phone!
97% of Americans between the ages of 18-49 own a cell phone. This number may seem astounding, but it's reflective of a world-wide trend. No matter where in the world you are, and the numbers are similar and reflective of the same trend.
Connecting with an older demographic?
Even seniors are jumping on the band wagon. Today, the Pew Research Center reports over 74% of people over the age of 65 have a cell phone... because often, texting is the easiest way to stay connected with their children and grand-children.
Today, there are very few people you can't reach on a mobile device, and that number gets smaller every day.
3. SMS / Text Is a Low Cost, Low Tech, Comfortable Technology
In order for any technology-based solution to gain critical mass and be accepted by the population at large, it has to be simple to use and non-intimidating. It has to have few barriers to implementation. And it has to be cheap.
Texting fits the bill, and recent research from Pew reflects this; 90% of cell phone owners over 50 use texting regularly. That number jumps to 98% for users between 30-49, and 100% for users between 18-29.
Better yet, SMS does not require anything special to work; it functions readily on phones long considered obsolete, and does not require a smartphone, specific software or an expensive data plan (i.e., internet access).
4. SMS / Text Is Engaging
Although it varies slightly depending on whose numbers you look at, the "open rate" for SMS messages is between 95-99%, with most of the messages opened within 3 minutes of their arrival.
That means that for every 100 messages you send, between 95-99% of them are seen and acknowledged by your audience.
When you consider that the industry average open rate for email newsletters is between 22-27% and the reach of your Facebook posts and updates is between 2-6%, it becomes clear that nothing else even comes close!
5. Marketing via SMS / Text Is Affordable and Cost Efficient
Compared to traditional advertising options, text messaging marketing is downright cheap. Where else can you connect directly with your audience for as little as a nickel apiece?
Plus, because sms marketing is opt-in marketing only, there is absolutely ZERO wastage. Your messages are sent only to those people who have an interest in what you're providing! No more "spray and pray" advertising!
Local Text Marketers has bulk text message packages starting at as low as $19.99 / month!
6. Bulk Texting Serves Your Audience's Needs Best
People are busy. Like, really busy.
That's why the industry average open rate for email newsletters is only 22-25%. That's correct... for every 100 newsletters you send out, only 22-25 are opened. People just don't have the time to read all your emails. After all, they receive a ton of them each and every day. And each one requires an investment... of time. But text messages, they do read.
After all, they're non-intrusive and take only a few seconds to digest!