If your Canadian business is already using SMS / text message mobile marketing, or you are considering implementing a solution some time in the future, you’ll definitely want to know how Canada’s Anti Spam Law (also known by the acronym CASL) impacts your ability to market on this medium.
And you DO want to know, because this law is one of the most restrictive on the globe, and violations can lead to fines of significant magnitude. In 2017, your customers and contacts will also gain “right of private action” which means they can sue you for violations – real or not – of the law.
Anyhow, I just wrote this article for you. It’s published on CanadaOne.com, Canada’s How-To Small Business information site – a fantastic resource for any Canadian small business owner!
Here’s the link to the article. I recommend you check it out now!