You Can Reach Customers Easy and Fast with Business Texting
According to Forbes Magazine, mobile marketing is the future of customer communication. Forbes cites that over 80 percent of adults own a phone (the number is now closer to 95%, for people betweem the ages of 18-47) and over 90 percent of adults keep their phone within arm’s reach.
In fact, over half of mobile searches lead to a sale. Therefore, using texting to reach your customers is essential to business success. Here are three reasons why business texting is critical to your marketing plan.
Business Texting is Optional
Mass marketing relies on the principles of saturating a target demographic or random members of the public with advertising. However, business texting is an opt-in service. That is, consumers voluntarily provide their phone number and are free to opt-out at any time. Therefore, the target audience will be consumers who are already familiar with, and interested in the product or service.
This is hugely important!
As a result, you can reduce wasted marketing costs while accurately reaching your target market.
Keep in mind that business texting will always rely on traditional advertising forms to establish and maintain and customer texting database.
Business Texting Increases Consumer Engagement
Forbes also cites that 90 percent of texts are read within just three minutes of delivery. When it comes to email, consumers are tired of dealing with spam and banner ads. Since texting spam is still in the infancy stage, phone users aren’t as jaded as they are compared with traditional email.
In addition to this, text messages are quicker, shorter and easier to read. Keep in mind that only 70 percent of adults only have a smartphone to access the Internet. Therefore, the conversion process and rates for a business text is much higher than other rich mediums.
Business texting is also an excellent opportunity to directly engage consumers in conversation while adding valuable data to the Customer Relationship Management (CRM) system.
Business Texting is Affordable
Business texting is cheaper than traditional advertising platforms, which are notoriously expensive and flooded with ads from competitors. The good news is that there are many affordable mobile marketing platforms. Part of this is because the preparation costs are lower for texting campaigns, which integrate well with other media channels. Current internet trends show that the cost per thousand impressions (CPM) for mobile ads is much lower compared with desktop web ads.
To summarize, mobile devices are the new target platform for marketing campaigns. Business texting is a permission-based marketing technique that drastically increases consumer engagement while saving money.