If your school, college or university needs an affordable, effective means to connect with your students where they will actually “see” your messages, you should be using a text messaging solution. Click here for more!

If you’re not seeing the expected response from your SMS / text message marketing program, there’s probably a reasonable explanation. Here are 10 tips to improve your program’s results… instantly.

So, you’re thinking about implementing a SMS / text message marketing program and you’re wondering about short codes and long codes; what they are, what the differences between them are and why you should choose one over the other.

Local Text Marketers is proud to address all your text marketing and bulk SMS needs in Canada, and welcome you to try us out for free! We’re from – and based out of – the Great White North (eh!) ourselves, so we have a unique perspective on what you need.

Text messages are limited by character length – 160 in the U.S., 136 in Canada. That may not seem like much, but text messages work best as a short “calls to action.” With texts, you need to be short and to the point.

Golf courses are perfectly positioned to capitalize on the awesome power of text message marketing. There are few businesses that have such an incredible opportunity to build a huge database of qualified, eager customers so easily.

Keep your text messages short. A call to action. A brief snippet of info. And always, always, always think of your promotions from your customers’ and prospects’ point of view. The only thing they are thinking is: "What’s in it for me?"

Be creative with your text message marketing campaigns. Use it to leverage all your marketing channels. Flagging people’s attention to major promotions and comminications / discussion in other channels spurs interest, and accordingly, action.

I occasionally get asked about how SMS / text message marketing compares to marketing with an app. In this post, I’ll discuss the pros and cons of each medium, although there’s no reason why you have to restrict yourself to using one or the other.