It’s less than a month away… April 21st, 2015.
Is your small business’s web site ready?
What the #&%$ is Mobilegedon?
2015 is the year that more people will be surfing the Internet on their cell phones and mobile devices than on laptop or desktop computers. Google, the search engine juggernaut that now receives over 50% of its searches from mobile devices, has announced that come April 21st, it’s going to factor in your web site’s “mobile friendliness” into its ranking algorithym.
What’s that mean exactly?
It means that if people aren’t having a great experience surfing your business’ web site on their cell phones or mobile devices, Google is going to penalize you and demote your site in its index.
That means lost revenue.
On the plus side however, mobile friendly sites are going to rank better.
Before you panic, the first thing you need to do is use Google’s own online Mobile Friendly test to put your site through the wringer, and see how it fares. If it fares well, brush the sweat from your brow, take a deep breath of relief, and go back to what you were doing. All is well.
Google will also send out direct notifications if you have your web site listed in Google Webmaster tools…
What if your site is not mobile friendly?
It’s going to have to be addressed.
The haste at which you want to do so depends entirely on how much traffic and business your web site is currently driving. If it’s significant, I suggest you stop reading this, grab your phone and call your web developer.
If your web site doesn’t do a heck of a lot for your business – doesn’t drive visitors, leads, or sales – than you don’t need to lose your mind and pay a fortune to get this fixed this very instant. However, if you expect your web site to ever do anything for you, you’re going to have to get on this eventually.
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What if you use WordPress?
If this is the case, the simplest way to fix this issue in an instant is update to a mobile responsive theme. These can be found almost anywhere online; StudioPress and ThemeForest are good places to look.
If you’re on a budget, you can upgrade for free. From your WordPress dashboard, select…
Appearance > Themes > New Theme > Add New…
And then type “responsive themes” into the search bar to the far right.
Be sure to preview each potential new theme before activating it… just to be sure everything displays properly. If it doesn’t and you make it live by mistake, don’t worry, you can always revert back to your original theme in the Themes home page (seen above). Just mouse over it to make the buttons visible and click “Activate.”
Once you’ve implemented your new theme, check your web site’s mobile friendliness again with Google’s special tool.
Chances are you’ll receive a dramatically different report and will be good to go!