Local Text Marketers SMS / Text Marketing Blog
Video: 9 Things To Know about SMS Marketing in Canada
Just because you have the legal right to message your clients and customers with SMS doesn’t mean they are going to appreciate it. In fact, one of the easiest ways to damage your brand, alienate your clients and generally piss people off is to start sending them text messages “out of the blue.”
What do CASL-Compliant SMS / Text Messages Look Like?
CASL is, according to some experts, the most restrictive anti-spam legislation in the world. It is often ambiguous, and seems to be more focused on curtailing the efforts of genuine, well-meaning business owners than the real contributors to spam, who aren’t residents of Canada at all.
4 Reasons Why Facebook Sucks for Small Business!
Facebook actually doesn’t suck for small business owners. No, I’m totally serious. Facebook sucks for small business. And I’m going to give you 4 reasons why. And I’ll support my reasons with real, verifiable data. So you can check it out for yourself.
Apps Vs SMS InfoGraphic: Text Messaging Kicks Butt
I am still asked regularly about why anyone would consider marketing with a relatively archaic mobile technology like a mass texting service when you can do so many amazing things with an app. The answer is quite simple: because your audience prefers SMS / texting.
SMS Marketing Laws: Canada & US
No business should consider implementing an mobile marketing plan without first obtaining a working knowledge of the SMS marketing laws that govern the advertising on this mobile channel. Local Text Marketers operates in both Canada and the U.S., so we’ll talk primarily about the laws in these two countries…
The Importance of SMPP for Bulk SMS
SMPP stands for “short message peer-to-peer”—this is the gold standard protocol used to send SMS messages. When bulk SMS messages are sent through SMPP, they’re relayed to the mobile carriers (Bell, Virgin, AT&T, Verizon, etc.), and then through their networks to your customers’ phones.
SMS Marketing Canada: What You NEED to Know!
If you are looking for a SMS solution for your Canadian business, you need to be aware that Canada’s Anti-Spam legislation applies to text / SMS messages and you must insure that the provider you choose understands the rules and the laws as they apply.
4 Ways Text Messaging Helps Non-Profits & Charities
In Canada, sending commercial electronic messages (CEMs) via SMS or MMS is governed by Canada’s Anti-Spam Legislation (“CASL”) and is based upon consent. And yes, these laws do apply to non-profit organizations. However, Canadian law is quite flexible in that it allows for messaging based on something called an “existing non-business relationship.”
What is SMS / Text Message Marketing?
When it comes to text message marketing, the best place to start is at the very beginning—especially if you are relatively new to it. The question we receive most often is: “What is text message marketing and how does it work?”