Buy on Value, Not Price: 3 Tips for Choosing an SMS Messaging Gateway
As with most things in life, you get what you pay for – and that’s as true for a SMS Messaging Gateway as with anything else. Your business is important, and it’s critical
Tip 1: Check For Usability
Usability means what it sounds like it means…
Can you easily navigate through the SMS Messaging Gateway service, performing tasks simply by referring to easily accessible help files and videos? Or do you spend a lot of time scratching your head, searching databases of semi-relevant help files in an attempt to get the answers to your questions resolved?
Can staff confidently and comfortably do the same?
Is the system easy and intuitive, or complex and frustrating?
Is it usable?
The reality is that most software solutions are built by techies.
Given the reality of programming and software, that’s not surprising.
What is suprising is that so many services don’t have a team of folks whose job it is to modify the software tool that makes sense to a bunch of super-genius computer geeks into something the rest of us “normal people” can make sense of and use.
At the end of the day, your time is valuable. You need a gateway service that’s easy. Simple. You shouldn’t have to become a computer engineer in order to send a text message to your audience.
And here’s one other tip…
It’s not you.
Too often I hear business owners blaming themselves; “I’m not computer savvy”, “I’m not that good with software”, etc., etc.
Here’s the thing…
If you can’t figure something out, it’s not your problem.
It’s the service provider’s.
It’s their job to provide a simple, easy-to-use service.
If they haven’t done that, it’s their failing. Not yours.
Tip 2: Check for SMPP
SMPP stands “short message peer to peer”.
You really don’t need to know much about it, other than the fact that you need to insist the SMS Gateway Services you are investigating for your bulk messaging service uses it.
SMPP is a standard protocol for delivering text messages – via the mobile carriers’ various networks (i.e., the networks of Virgin, Bell, AT&T, Verison and so on). It’s the only reliable means to deliver text messages.
Beware lower priced services that use the lower priced and vastly inferior SMTP email protocol. If you’re serious about your business, insisty upon SMTP.
Tip 3: Check for Business-Related Functionality
Is your SMS Messaging Gateway built with business-leveraging functionality?
It’s one thing to deliver SMS / text messages to your contacts.
It’s quite another to have functionality that facilitates better responses from your mailouts, builds stronger relationships and delivers more word of mouth of referrals from committed customers.
It’s important the developers have real, on the ground experience in business so they can anticipate the problems that may arise. For example…
If you’re using an incentive to encourage people to subscribe to your mobile list…
“To get 6 FREE Muffins with your next purchase and receive weekly exclusive sales alerts to your phone, text MUFFINS to 613 707 8975”
… have they built in some sort of fail safe to keep unscrupulous people from subscribing to your program, redeeming the incentive, only to unsubscribe and immediately resubscribe to access it again?
That’s what I’m talking about.
Have they built in optional, all essential expiry dates – which are critical to get your customers to act – into core elements of the tool?
It’s the extra little “touches” that can make all the difference.
Choosing an SMS Messaging Gateway
If you’re a business owner looking for an SMS Gateway Provider, my #1 recommendation is that you try the service you’re interested in, so you can verify, it…
- Does what you need.
- Is easy to use.
- Leverages your time.
- Leverages your business.
Remember, your time is always your most precious commodity.
Try Our Service Free!
Local Text Marketers offers a “no credit card required” 14-day free trial of our service. So you can kick the tires a bit. Check for usability. That sort of thing.
Can we entice you into giving us a try?