4 Reasons Your Restaurant Needs SMS Marketing

SMS Marketing allows you to leverage the power of your existing customer base

One of the biggest mistakes made by business owners is not fully capitalizing on the financial potential in their current customer base.

Instead, they put the majority of their efforts into getting new customers.

And sure, it’s always nice to have new customers.

But there’s huge untapped opportunity in your current client base.

A study conducted by Frederick Reichheld of Bain & Co found that a 5% increase in customer retention increases profits by anywhere from 25% to 95%.

Many articles have been written about this statistic and the power of retaining your customers—like this great one here at Forbes.

What it really all boils down to however, is focusing on catering to your current customer base.

Your current customers know you, trust you, and most will be happy to do more business with you… if you ask them!

And marketing via text message is a extremely effective way to cut through the clutter and get your message directly where they will see it and act on it.

Want to really stay connected with your customers so you can get them back into your establishment more often and spending more with you?

This is the way to do it.

You can build a database of contacts quickly

Getting your new service populated with subscribers is the key to success.

Since your customers spend a significant amount of time in your establishment, you have plenty of opportunity to introduce them to your service.

After they arrive, are seated, and have received their beverage orders, there is usually a brief lull while they wait for their orders to arrive.

During that time, they chat with each other, fiddle with their cell phones, and view the promotional material on the table.

If you were to promote your text message marketing service in a stand on the table…

“We’re going mobile! To receive a coupon for a free appetizer ordered at your next visit to Chez Macey and to receive access to exclusive promotional offers to your cell phone (max 4 per month) text MACEYS to XXX XXX XXXX.”

… as well as have your wait staff mention the service and upsell its benefits, you’d see how quick and easy it is to build a database of eager customers.

Get more out of your traditional advertising

Suppose you’re doing regular advertising in a local newspaper, or you send out occasional mailers to particular geographic regions.

You can improve the response from these promotions by including the same call to action featured just above.

This provides your audience with the ability to respond immediately to your offer, instead of turning the page and forgetting about it.

And, with recent a recent study showing 91% of Americans have their cell phones within arm’s length 14 hours out of every day, you know that they have the means to do so!

It’s affordable and efficient

Our mass texting service, for example, starts at just $59.99 per month, with no long-term contracts required.

Yes, this is a basic subscription, and yes, you will need to upgrade your subscription as your service becomes more successful.

However, any increases in the cost in our service is more than offset by the revenue you generate.

That’s because…

1. You are only ever marketing to people who have opted into your service, and accordingly, are incredibly qualified.
2. People see every text message they receive. 

This is a powerful one-two combo. 

The great news is that text message marketing is not difficult to implement, and our BROADCASTsms is super easy to use.

In addition, we do personal onboarding with every client so they know exactly how to move forward.