Reason #1: It leverages the power of your existing customer base.

One of the biggest mistakes made by business owners is not fully capitalizing on the financial potential in their current customer base.

Instead, they put the majority of their efforts into getting new customers.

And sure, it’s always nice to have new customers.

But there’s huge untapped opportunity in your current client base.

A study conducted by Frederick Reichheld of Bain & Co found that as little as a 5% increase in customer retention increases profits by anywhere from 25% to 95%. Many articles have been written about this statistic and the power of retaining your customers—like this great one here at Forbes. 

Your current customers know you, trust you, and most will be happy to do more business with you… if you ask them!

In general your existing clients…

• Are less price sensitive.
• Spend more and do so more often.
• Are less likely to defect to a competitor.
• Are more likely to make referrals.

It’s also much cheaper to market to existing clients than to obtain new ones.

This is why a focus on customer retention is so important for every business.

And marketing by text message is the only way to cut through the clutter and get your message directly where your people will see it and act on it.

Want to really stay connected with your customers so you can get them back into your establishment more often? Want to keep your restaurant top of mind and your competitors forgotten?

This is the way to do it.

Reason #2: You can build a contact list quickly

 
Getting your new text messaging service populated with subscribers is the key to success.

Since your customers spend a significant amount of time in your establishment, you have plenty of opportunity to introduce them to your service.

After they arrive, are seated, and have received their beverage orders, there is usually a brief lull while they wait for their orders to arrive.

During that time, they chat with each other, fiddle with their cell phones, and view the promotional material on the table.

If you were to promote your text message marketing service in a stand on the table…

“We’re going mobile! To receive a coupon for a free appetizer ordered at your next visit to Chez Macey and to receive access to exclusive promotional offers to your cell phone (max 4 per month) text MACEYS to XXX XXX XXXX or scan this QR code to sign up online.”

… as well as have your wait staff mention the service and upsell its benefits, you’ll see how quick and easy it is to build a database of eager customers.

Reason #3 Gets more from your traditional advertising

Suppose you’re doing regular advertising in a local newspaper, or you send out occasional mailers to particular geographic regions.

You can improve the response from these promotions by including a call to action promoting your text program like the one featured just above…

“Scan this QR code to subscribe to our Text Club and get a  free appetize on your next visit! Unsubscribe anytime!”

This provides your audience with the ability to respond immediately to your offer, instead of turning the page and forgetting about it.

And, with recent a recent study showing 91% of Americans have their cell phones within arm’s length 14 hours out of every day, you know that they have the means to do so!

Reason #4: It’s affordable and efficient

 
A base subscription to our mass texting service, BROADCASTsms, for example, starts at just $59.99 per month.

No contract required. Month to month only.

Just getting started?

We got you. Our pay as you go program costs just $9.99/month so you can keep costs down as you build your client list.

The great news is that text message marketing is not difficult to implement, and our BROADCASTsms is super easy to use.

In addition, we do personal onboarding with every client so they know exactly how to move forward.

Bonus Reason #5: Impressive ROI (Return on Investment)

 
While it’s not ethical to make promises about the sort of return on investment you can earn with every dollar invested in text marketing, it’s not a stretch to say it dramatically performs traditional advertising – by up to 10 times, some data suggests.

Of course, a lot of this depends on your offer and your relationship with your audience so nothing is “carved in stone”, but suffice it to say, it’s not difficult to earn your marketing investment back and then some…

… which is much more than you can say for print or radio advertising.

It’s also easy to measure response rates from your text marketing campaigns. This is easily done by including a unique offer or coupon code and then measuring the response rates and then comparing it to the number of recipients.