Best Practices

How to Build a List of Subscribers for Your SMS Campaigns
How to Build a List of Subscribers for Your SMS Campaigns

Before you can begin messaging your customers, they need to provide you with consent to do so by subscribing to receive your promotional messages. This article will show you how to build a massive list of customers using a number of “subscription systems”—simple, mostly automated systems that build your customer list with minimal effort from you and your staff.

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Medical Texting to Patients; Guidelines for HIPAA Compliance
Medical Texting to Patients; Guidelines for HIPAA Compliance

Got questions about HIPAA compliance and sending SMS / text messages to your patients? I’m not surprised. I probably don’t need to tell you that a growing number of your patients and clients have don’t have landlines, use cell phones extensively, and communicate largely by text message.

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What do CASL-Compliant SMS / Text Messages Look Like?
What do CASL-Compliant SMS / Text Messages Look Like?

CASL is, according to some experts, the most restrictive anti-spam legislation in the world. It is often ambiguous, and seems to be more focused on curtailing the efforts of genuine, well-meaning business owners than the real contributors to spam, who aren’t residents of Canada at all.

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Apps Vs SMS InfoGraphic: Text Messaging Kicks Butt
Apps Vs SMS InfoGraphic: Text Messaging Kicks Butt

I am still asked regularly about why anyone would consider marketing with a relatively archaic mobile technology like a mass texting service when you can do so many amazing things with an app. The answer is quite simple: because your audience prefers SMS / texting.

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